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This french co-operative is ready to run for success

Running Conseil has stood out since its inception for its expertise and unique concept in the field of running and hiking. The company has provided high-quality advice, expertise, and a selection of products that meet consumer expectations. Over time, the company transitioned from a standard organization to a cooperative, strengthening cooperation among members while upholding its core values.

This shift to a cooperative structure facilitated the exchange of knowledge and resources among members, contributing to steady growth and a significant increase in members. With new openings, including former Endurance Shop locations, Running Rando Conseil expanded its presence. Its involvement in the Marseille-Cassis race, for the second consecutive year, showcases its prominence in the running world, alongside the New Balance brand.

The collaboration between Running Conseil, its 70 locations across the territory, and New Balance is a point of pride for the company, aligning with an internationally renowned event that brings together over 20,000 running enthusiasts annually in Marseille. The Running Conseil x New Balance team comprises dedicated athletes and experienced runners selected from various partner stores. In addition to representing their respective locations, these athletes participate in the Marseille Cassis race, a significant event in the French sports calendar that traverses spectacular Provençal coastal landscapes.

In summary, Running Rando Conseil has evolved into a successful cooperative, offering expertise, advice, and high-quality products. Its participation in the Marseille-Cassis race and the creation of the Running Conseil x New Balance team demonstrate its ongoing commitment to the realm of running and hiking.

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